A quick rundown of what I’ve done with my time on this planet, since my Wikipedia page is a bit sparse.


Journalism, copywriting, editing, advertising, social media strategy and creative.

Awards and nominations



  • Inspiring Fifty 2017
  • The Rosemary Goodchild Award for sexual health journalism 2016
  • London Press Club Awards Digital Journalist of the Year 2016
  • Online Media Awards Best Specialist Site for Journalism 2016 (for Gadgette)
  • Social Buzz Awards Best Use of user-generated content – commended
  • Cannes Young Lions – 3x shortlisted

Jobs and projects

Freelance content creator, Chayn
March 2018 – June 2018
Writing content for a Facebook Messenger bot that gives advice on topics including online security, managing finances and assembling a legal case to women who are escaping abuse.

Social media strategist, WikiTribune
May 2017 – November 2017
Helping the fledgling news site by Wikipedia founder Jimmy Wales establish its tone of voice. This included setting up and running the social media channels, blog and mailing list; building a relevant, engaged audience and managing all outward-facing comms.

Freelance tech journalist
June 2016 – present
Writing about tech and the web for a wide range of on and offline publications, including the Guardian, the BBC, TechRadar, Gizmodo, The Inquirer, Audi Magazine and Woman & Home.

I file clean, accurate copy to tight deadlines; source and break stories; and champion both women and diversity in the still overwhelmingly homogeneous tech media.

Founder, Gadgette
May 2015 – present
I founded Gadgette in 2015 as an answer to the disproportionately male technology media. Covering gadgets, social media and trending stories relevant to women, the site specialises in delivering content that ambitious, digital-savvy women want to read and share.

Gadgette quickly grew to over 150,000 unique users a month, was shortlisted in the Good Web Guide awards and won a Commendation at the Online Media Awards. I also won Woman of the Year for my work on the site.

Editor, ShinyShiny.
July 2014 – May 2015
ShinyShiny was a tech and lifestyle site for women in the UK. I initially joined as Reviews Editor, writing in-depth product reviews including copy, photography, video presenting and editing. I was promoted to Editor after one season.

As Editor, I controlled content on the site, including managing a team of writers, personally sourcing and writing stories, and running the social media channels.

Advertising Copywriter
2007 – 2014
After winning a place on the extremely competitive IPA Advertising Summer School straight out of university, I spent the next 7 years in the creative departments of advertising agencies across London as I worked my way up from Account Executive to Lead Copywriter.

I was the voice of brands from Apple to Pepsi, devising social media campaigns and writing engaging copy that kept consumers reading, clicking and buying.

Achievements included:

  • Winning ‘Best Use of Technology’ for the O2 Priority New Year’s Eve campaign
  • Controlling web and social content for the EA Games Harry Potter series
  • Acting as Global Community Co-Ordinator for Unilever, creating and populating a global social media content calendar for Lipton and Walls’ global audience of millions
  • Running all social media channels for Honda UK, during which time the Facebook page was named one of the 25 Best Branded Pages in the UK
  • Writing for the #BarbourSummer social campaign, which ran across Twitter, Facebook and Instagram and was recently Highly Commended in the Social Buzz Awards’ Best Use of User-Generated Content category.

For more detail, see my LinkedIn profile.



  • EggAid. My campaign to reclaim the egg symbol from Twitter trolls raised £800 for anti-bullying charity Cybersmile.
  • Skydive. I faced my biggest fear and jumped out of a plane in memory of my little brother, raising £4000 for the Bliss baby charity.