Honda shows Hyundai how it’s done

Most people who read this blog, follow me on Twitter or know me in real life remember the time I had a somewhat high-profile disagreement with Hyundai.

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BBC World News

For those who didn’t see it, Hyundai made a really badly-judged ad that showed someone trying to commit suicide in one of their cars, and failing because the car only emits water. As I commented at the time, there were many more creative and interesting ways to deliver this message without sucker-punching people who’ve lost loved ones to suicide, or showing them how to do it (there were details in the ad that would help people die effectively).

Honda – a brand I’ve worked on and have a huge soft spot for – have just come out with their answer to the water-emissions brief. And isn’t this just a world away from someone ending his life?

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Image and story via PSFK

 

Honda-branded bottled water, created entirely from the emissions of their FCX model.

Simple. Effective. And it didn’t make me cry.

Wasn’t so hard, was it?

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