Most people who read this blog, follow me on Twitter or know me in real life remember the time I had a somewhat high-profile disagreement with Hyundai.
For those who didn’t see it, Hyundai made a really badly-judged ad that showed someone trying to commit suicide in one of their cars, and failing because the car only emits water. As I commented at the time, there were many more creative and interesting ways to deliver this message without sucker-punching people who’ve lost loved ones to suicide, or showing them how to do it (there were details in the ad that would help people die effectively).
Honda – a brand I’ve worked on and have a huge soft spot for – have just come out with their answer to the water-emissions brief. And isn’t this just a world away from someone ending his life?
Honda-branded bottled water, created entirely from the emissions of their FCX model.
Simple. Effective. And it didn’t make me cry.
Wasn’t so hard, was it?
