Two excellent new examples of sideways thinking

1. Taco Bell ‘I’m Ronald McDonald’

Brief: Stick it to McDonald’s.
Solution: Hire a bunch of real-life blokes called Ronald McDonald and get them to endorse our new product.

Brilliant.

(It’s not the first time this has been done – for instance, there was a Samsung campaign that got people called David Bailey to take photos with Samsung cameras. But this feels cleverer – I for one was tremendously disappointed to receive a ‘David Bailey print’ in the post that was a blurry photo of nothing by a nobody).

2. Wu-Tang Clan release one copy of their new album

Brief: How can we make loads of people want to buy our new album?
Solution: Only make one copy.

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Apparently, the Clan’s latest release ‘Once Upon A Time In Shaolin’ will be encased in a handcrafted silver-and-nickel box. Before it goes on sale, the multi-million dollar album will also go on tour through museums, galleries, and other art events.” (PSFK)

Hell, even I want to hear it now, and I wouldn’t call myself a Wu-Tang fan (though I do like fancy-pants silver boxes).

It’s not a new idea that restricted supply often means increased demand, and advertisers have used this before too (eg. when Burger King pretend-discontinued the Whopper), but I can’t even imagine how hard it was to convince high-level music marketing folks that making the album all-but-unavailable is the best way to sell it. Of course, it’s already making huge waves for Wu-Tang and I’d be very surprised if album sales weren’t significantly higher as a result.

Some excellent brain food there on both counts. Any more examples? Put ’em in the comments.

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One thought on “Two excellent new examples of sideways thinking

  1. Dr. Herm Worschnitz says:

    Nice article. The hype surrounding that Wu-Tang album means they’ll sell one more copy than they would have done otherwise.

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