I was pretty surprised to see a clear reference to Don Hertzfeldt’s ‘Rejected Cartoons’ in a TV ad for TheTrainLine. It’s not a very famous video – it’s well-known among nerds from certain websites, but not really anyone else. An Account Manager I used to work with was using a little guy from the video as her email avatar, without knowing he appears in the video shouting “my anus is bleeding!”, and no one had ever pointed this out to her. That’s how unknown the video is.
Some nerdy creatives over at DLKW Lowe.