Tube and train station ‘wraps’ have enormous potential for creative applications, and it’s great to see one actually come to life. This joint effort between PHD, Applied Media, CBS Outdoor, and Kinetic has seen Oxford Circus kitted out in 1920s glamour to promote The Great Gatsby:
Images courtesy of Out of Home International
I would have liked to see the name of the station changed to East Egg as well, but it would probably confuse people.
Nonetheless, the wraps look amazing and can’t fail to get your attention. I hope they leave it there – Oxford Circus is a right shambles the rest of the time.