Another excellent social media response

A chap called Thomas Cook rather cheekily asked Thomas Cook holidays on Facebook if he might score a free weekend to Paris. He made a great case, but unfortunately, their social media person was working asleep. They replied to a witty, creative post with a lame, dry “no” and a link to their website. Rubbish.


Now, I’m not saying they should have given him a holiday. Clearly, that sort of thing would get expensive quickly. But there are SO many ways they could have engaged with him entertainingly, coming off well as a brand. Instead, they left the field wide open for a competitor to step in and steal the PR – and they did:


Well played,

So Mr. Cook got his free holiday, Lowcostholidays got some very low-cost publicity (including the near-priceless post on my blog here), and Thomas Cook the company got… nothing. In fact, less than nothing. They got docked ten social media points.

To end on a happy note, here’s Thomas on his jollies:


Aww. Bonnes vacances.


2 thoughts on “Another excellent social media response

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s