More rip-offs at the Chip Shop Awards 2012

I love the Chip Shop Awards, but I can’t help noticing how much plagiarism goes on, and it really saddens me.

Last year, I wrote about how The Walker Agency ripped off Saatchi & Saatchi X’s ‘Every Lidl helps’ work and submitted it to the Chip Shops, the year after it had won an award there. And how a third agency had even taken the mick out of this ridiculous situation:

So surely… SURELY… someone wouldn’t submit the same damn thing to the same damn awards yet again, and WIN?!

Oh but they did. Behold:

This is credited to someone called JonPaul Green, and depressingly, it won the category of ‘Best use of plagiarism’ – not for plagiarising the previous entries, but the Tesco slogan. Facepalm.

Is this a running joke at the Chip Shops or is this what happens when you ask different people to judge the awards each year? I despair, I really do. Three years, this same ad has won at the same awards for three different people. Argh.

This year’s plagiarism

Here’s the usual ‘saw a photo on the internet and stuck a logo on it’ – for Ikea by Steve Lownes:

And the original:

And this marriage counselling postcard by Radley Yeldar for Together:

Is rather similar to this (much better executed) divorce lawyer’s business card:


On the bright side

These are both wonderful, and as far as I know, original.

Warburton’s Toastie loaf packaging design by Aaron Shaw:

And this brilliant use of unusual media space, by Fifth Ring for

It’s not all doom and gloom, but I swear if that Lidl ad gets in again next year, I’m going to have a conniption.

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