I love the Chip Shop Awards, but I can’t help noticing how much plagiarism goes on, and it really saddens me.
Last year, I wrote about how The Walker Agency ripped off Saatchi & Saatchi X’s ‘Every Lidl helps’ work and submitted it to the Chip Shops, the year after it had won an award there. And how a third agency had even taken the mick out of this ridiculous situation:
So surely… SURELY… someone wouldn’t submit the same damn thing to the same damn awards yet again, and WIN?!
Oh but they did. Behold:
This is credited to someone called JonPaul Green, and depressingly, it won the category of ‘Best use of plagiarism’ – not for plagiarising the previous entries, but the Tesco slogan. Facepalm.
Is this a running joke at the Chip Shops or is this what happens when you ask different people to judge the awards each year? I despair, I really do. Three years, this same ad has won at the same awards for three different people. Argh.
This year’s plagiarism
Here’s the usual ‘saw a photo on the internet and stuck a logo on it’ – for Ikea by Steve Lownes:
And the original:
Is rather similar to this (much better executed) divorce lawyer’s business card:
On the bright side
These are both wonderful, and as far as I know, original.
Warburton’s Toastie loaf packaging design by Aaron Shaw:
And this brilliant use of unusual media space, by Fifth Ring for Match.com:
It’s not all doom and gloom, but I swear if that Lidl ad gets in again next year, I’m going to have a conniption.