I spotted these yesterday in Tesco:
They’re Krispy Kreme doughnuts sponsored by Glamour magazine. The glaze on them is extremely sparkly and shiny. It looks like lip gloss, which I suspect was the idea.
I can’t help thinking that this is an incredibly odd tie-up. Fashion magazines encouraging doughnut-eating? Apart from the obvious irony of encouraging obesity when your magazine’s full of waifs (although admittedly Glamour is marginally better with this than other glossies), my mind always comes back to why?! Why did this happen? Whose idea was it? WHY!??!
It’s allegedly to celebrate Glamour’s 10th anniversary, but I don’t think that helps explain it at all. I can’t see any kind of link or point to it and would love to know how it came about. Perhaps ‘Hey, this lip gloss really looks like doughnut glaze’ ‘Now there’s an idea’…? I don’t get it. At all.