London and New York agency Mint Digital’s website says:
‘There are no office hours. Work when you want, where you want.’
Interesting. I’m not sure how I’d feel about working for an agency with no set hours. In theory, I’m in favour of the idea, but in practice? I’m pretty sure I’d still feel bad if I came in at midday every day. Or only worked nights. Surely the expectation is still that you’ll be there for the core daylight hours – 9.30 – 5.30ish?
And as for ‘where you want’, again it’s a lovely idea, but would they really keep someone on who never came into the office? What if no-one ever came in? Would they abandon the office and enjoy the savings, or mandate that at least some of their staff needed to actually come to work?
I’d be fascinated to know how it works in practice. I suspect all their employees are – like everyone else in advertising – driven by guilt and actually work fairly long hours, starting and leaving at the usual times. But perhaps not – anyone from Mint Digital want to comment?