Subservient Chicken 2010 – ‘Tippexperience’

Tipp-Ex’s new campaign, “Tipp-Experience”, is brilliant.

(Click to watch it on YouTube)

It’s fun to play with, but:

  • The pause and volume buttons don’t work, and you can’t use the progress bar to skip backwards/forwards in the video – probably because they had to substantially mess with the standard YouTube layout to get it to work
  • There aren’t enough functioning words
  • How has a brand like Tipp-Ex got the budget for this?!
  • Still, really cool, and enormous kudos to the agency. I’ll post which one it was when I find out.

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