Ambient, DIY-style

As I was walking along Great Portland Street this morning, I noticed a very grubby water van. As, it seems, had someone else:

Dental ambient ad

They’ve wiped the dirt off her teeth so they stand out, and if you can’t read it, written: “Teeth need whitening? Dental Centre: 02074377140”. (Beside that, someone else has written “Just brush them and save money”).

An eye-catching ambient idea that cost nothing. Love it.

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