The perfect piece of direct mail
I love this pop-up mailer by Leo Rosa Borges for Ikea.
I love it because it’s not just cool for the sake of it – there’s a real insight and benefit behind the pop-up idea. The message is that Ikea’s flatpack furniture is ridiculously easy to assemble, and the execution explains that beautifully.
There’s not a lot of love for DM these days, but you can’t tell me an email would have had the same effect.