As if Facebook weren’t distracting enough, it now comes with an adorable pinball game from MAC (that’s the makeup brand, not the computer marque).
It’s really good to see a makeup brand doing something engaging and fun in the digital space. MAC have been incredibly slow with this, if I’m honest – their Facebook page is global so of limited use, and they’re not on twitter, unlike arch-rivals Illamasqua.
MAC as a brand are perceived as somewhat snooty, and their reluctance to engage online hasn’t helped. A friendly, responsive twitter feed would go a long way to repairing years of damage done by snobbish and occasionally downright bitchy staff at their shops and counters.
Anyway, back to the pinball – the sickly-sweet Tokidoki-esque Japanese look is to promote their latest collection, ‘Quite Cute’. It’s well-made and very addictive, and refreshing to see from a well-established, traditional makeup brand. If anyone knows which agency made it, let me know in the comments and I’ll add it in.